Blogging has been a cornerstone of the internet for decades, but with so many new ways to create and share content, you might wonder: is blogging still a thing in 2025? Can you really make money from it? And if so, how often should you post to see some actual results? Let’s break it all down and get to the heart of what blogging looks like today.
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Can You Still Make Money Blogging in 2025?
The simple answer is yes—people are still making money blogging in 2025. But the reality is, it’s not as straightforward as it used to be. In the early days, you could throw up a blog, post a few articles, and watch the cash roll in from ads. Those days are long gone. These days, successful bloggers treat their blogs like businesses. They build audiences, diversify income streams, and consistently provide value to their readers.
Here’s how bloggers make money now:
1. Ads: Displaying ads (like through Google AdSense) can still bring in revenue, but it’s not a goldmine unless you have a ton of traffic. Ads are best used as a supplementary income source.
2. Affiliate Marketing: Recommending products and earning a commission when someone buys through your links is a big money-maker for many bloggers. Platforms like Amazon Associates or niche-specific affiliate programs are great places to start.
3. Sponsored Content: If you’ve got a loyal audience, brands will pay you to feature their products or services on your blog. It’s all about finding the right fit between your audience and the brand.
4. Digital Products: Selling eBooks, online courses, or templates is one of the most lucrative ways to monetise a blog. You create the product once and can sell it repeatedly.
5. Memberships or Subscriptions: Some bloggers use platforms like Patreon to let their most prominent fans support them directly in exchange for exclusive content.
6. Freelancing or Consulting: Blogging can be a launchpad for landing freelance writing gigs, consulting opportunities, or even speaking engagements.
The secret to making money blogging in 2025? Focus on a specific niche, know your audience, and create content that genuinely helps them. If you can do that consistently, you’re on the right track.
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Is Blogging (and Blogger) Still Relevant in 2025?
Let’s clear up some confusion: when people talk about blogging, they’re not necessarily talking about Blogger, Google’s free blogging platform. While Blogger is still around, it’s not the powerhouse it once was. Platforms like WordPress.org, Squarespace, and Wix have taken over because they offer better customisation, SEO features, and monetisation tools.
That said, Blogger can still work if you’re starting and don’t want to invest money immediately. But if you’re serious about building a long-term, profitable blog, it’s worth investing in a more robust platform. WordPress.org, for example, is incredibly flexible and gives you complete control over your site, which is crucial when trying to scale and monetise.
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Is It Realistic to Make Money Blogging in 2025?
Yes, but let’s be real: blogging is no get-rich-quick scheme. Making money is possible but takes time, effort, and strategy. Here’s what you need to focus on:
1. Pick the Right Niche: Choose a topic that you’re passionate about and that people are searching for. Some evergreen niches that will continue to thrive in 2025 include personal finance, health and wellness, sustainable living, and technology.
2. Learn SEO: If you want people to find your blog, you must understand Search Engine Optimization. Tools like Google Keyword Planner and Ahrefs can help you determine what your audience is searching for and how to optimise your content.
3. Build a Loyal Audience: It’s not just about getting traffic—it’s about building trust with your readers. Respond to comments, share your personality, and create content that makes people want to stick around.
4. Diversify Your Income: Don’t rely on just one source of income. Combine ads, affiliate marketing, digital products, and other streams to create a stable foundation.
5. Be Consistent: Blogging success doesn’t happen overnight. It’s all about showing up consistently, whether that’s once a week or three times a week.
6. Be Patient. Many bloggers give up too soon. Seeing significant income might take six months, a year, or even longer. Stick with it.
Making money is achievable if you work hard and treat your blog like a business.
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How Often Should You Blog to Make Money?
When it comes to blogging frequency, consistency matters more than volume. Most successful bloggers aim to post at least once a week, while some go for two or three times a week. Here’s how to figure out the proper schedule for you:
Think About Your Audience: Different audiences expect different things. For example, tech blogs might need frequent updates, while lifestyle blogs might be okay with weekly posts.
- Focus on Quality: Don’t rush to churn out content just to hit a quota. A few high-quality, well-researched posts are better than a bunch of mediocre ones.
- Be Realistic: If your schedule only allows one post a week, that’s fine. The key is to stick to a schedule so your audience knows what to expect.
Another thing to remember is that old content can continue to bring in traffic if it’s evergreen and optimised for search engines. Updating and repurposing older posts can help you maintain traffic without burning out on new content creation.
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So, Is Blogging Still Worth It in 2025?
Absolutely! Blogging is still a great way to share your voice, connect with an audience, and make money. But it’s not something you can half-heartedly jump into. To succeed in 2025, you must be strategic, consistent, and willing to adapt.
The beauty of blogging is that it’s more than just a potential source of income—it’s also a platform for creativity, self-expression, and community-building. Whether you’re starting a blog to pursue a passion, grow your brand, or earn a living, the opportunities remain.
So, if you’ve been thinking about starting a blog or revamping an existing one, now’s the time to go for it. The tools, resources, and audiences are all out there—you must show up and make it happen.
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