Make Old Posts Fresh Again: A 7-Point Update & Republish Checklist
Your best traffic is often hiding in your archives. Use this quick checklist to revive older posts and please both readers and Google.
Step 1: Confirm Search Intent
Search your main keyword. Do top results show tutorials, lists, or checklists? Adjust your post to match the intent and add one unique angle.
Step 2: Tighten the Intro
First 2–3 sentences should promise one clear result. Example: “In 7 minutes, you’ll turn this old post into a fresh, traffic magnet.”
Step 3: Update “What’s Changed”
- New stats or guidelines?
- Outdated screenshots?
- Broken links? Replace or remove.
Step 4: Add a Mini-FAQ
Include 2–3 questions readers ask in comments or email. Answer in 40–60 words each.
Step 5: Insert 2 Internal Links
- One link up to a cornerstone guide.
- One link across to a sibling topic.
Step 6: Improve Visual Scan
- Convert long paragraphs into bullet lists.
- Add one clear image or diagram.
Step 7: Republish with Today’s Date
If you’ve materially improved the content, update the date so readers (and search engines) see it’s fresh.
Free template: Duplicate my Google Doc checklist → Get the template
Labels: Blogging, Content Refresh, SEO
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