Friday, February 23, 2007

So, now here's the Truth as I see it.

My Clickbank account shows that of the two sales I made, one has asked for and got a refund.

Since then 1 more sale but essentially all my campaigns are absolute rubbish and I am just losing money. I really despise this state of affairs. I have followed the instructions to the letter, I get good CTRs, I even cloned Chris' million dollar racing campaign but have spent large amounts of money for no result.

So, what is one to do?

I have set up a couple of adsense pages with proper content that I wrote and keyword optimised. I set up some adwords to test the results with and I get about 55% CTR on the visitors who arrive which is OK, the ads cost me $0.05 and I am getting approximately $0.03 average per visitor. This means I am in front by $0.01 per click, can't see myself retiring on this just yet.

I bought a video package which is brilliant for Adsense Marketing and really helped me a lot regarding the optimal positioning of ad blocks etc and the one thing which you are realling missing out on with all the other "guru's" B.S., the one thing they don't tell you about that really makes the difference.

Now I'll come back to this point in a moment but right now I can tell you that even with Perry Marshall's book, Google Adwords, he talks about CTR and how to get the best results for your ads and he shows you traffic numbers, clicks etc. but even he misleads you severely. All the "Gurus" do. Perhaps this is unintentional but I doubt it, I suspect that they don't know where they get their sales from but I am positive that they do not get them from Google Adwords. I suspect that they don't even know this themselves because they don't track their results properly.

I have sent over 2,000 visitors to a sales page which claims to convert at 2.5% but got no sales credited to me. The "Gurus" steal your visitors by signing them up to their email list and then make the sale from there or signing them up as affiliates and allowing them to make their purchases via their own affiliate link. Either way I lose money to Google and have commissions stolen by the "Gurus".

What can I do about this? In the words of Baldrick "I have a cunning plan..." I am developing a program which will suck in the sales page and modify any part of it to whatever I choose. I can track clicks on links, I can remove/redirect links, I can modify text on the page, change the images displayed etc. I might even sell this program later or not, I doubt the the "Gurus" will be at all happy with me for this but they might like a copy for themselves as well.

I don't see this as theft but as making sure I don't get robbed, I haven't actually implemented this yet as I am still testing and fine tuning but soon....very soon, and the reports will be posted here.

In the mean time the secret they don't tell you. I know, I know everyone tells you that "this is the secret the gurus, banks, Google, Microsoft, etc. etc. don't want you to know" but this really is true. They often allude to this but they never state it outright. You need lots and lots and lots of traffic to make any money online. You need to get 500 to 1,000 visitors per day.

Most of the sales pages you send your traffic to only convert around 1% so if you make $20 per sale, you'll need to send 1,000 people per day to get $200 per day. If your Google campaign is costing you $0.20 per click and you are getting a 5% CTR then you'll need 10,000 to 20,000 impressions per day to get 500 to 1,000 eyeballs on the sales page and it will cost you $100 to $200 per day to get the sales. You cannot make any money doing this. But the "Gurus" will because they are not paying anything for their half of the sale.

Is it any wonder that they don't tell you any of this stuff? You, my friend, and I have been conned and continue to be conned by these thieves and they continue to sell you the dream while only delivering it to themselves. This is fraud.

Now, Google is a great place to test and develop your ads and keywords but a really bad place to be trying to make an income from because the CTR price is just too high mainly due to the "Gurus" promotions which have pushed the prices up considerably for non-performing keywords. When you have got a good CTR on your ads you should set up your campaigns where you can get much cheaper traffic. Where can you get traffic for 1/10th of the Google click?

Head over to the Adsense videos here http://www.kentberry.com.au/presents/video and buy the package, it is genuinely worth the money. Have a look at the promotional material on the sales page and look at views side of the image, not just the income side. See how the traffic increases overnight from around 50-100 views per day to around 20,000 views per day. Would you like to be able to turn on an extra 19,900 views per page for your campaigns? I know I would. I have begun to implement these strategies and will report results soon.

Good luck.

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