Sunday, August 14, 2005

What happened to the sales?

Nothing, that's what happened to the sales.

So, analyse the logs I was told, find out where the visitors who visited your sales pages came from.

More stuff to learn, hey, I didn't even have a logging script on my pages. How can you analyse your logs when there aren't any logs to analyse?

OK, so I put up a logging script and tried again. After only a couple of days I noticed a serious problem with the visitors - there wasn't any. So that's why there are no sales, there is no-one coming to the sales pages to be "expertly persuaded" by my brilliant writing.

How do I get people to visit my website? Submit the pages to the search engines. Of course, I knew that. So how do I submit to the search engines? Fortunately the search engines have a page for submitting your site details. What keywords do I want? What are keywords? I know, they are the words and phrases that people will use to search for sites like mine. So, since I am selling widgets, widgets has to be one of my keywords. What else? Well any of the words which describe my widgets are good ones so lets put in lots.

That was easy, now wait for the floods of traffic.


Still waiting...

Now what? Back to the search engines and this time read the information. Well, the search engine spiders (little programs which visit your site to gather information) can take weeks or months to check it out before you get listed.

So it's back to sleep until the site gets "spidered".

And that is the next post.

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